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AB Entheos

About Us

Who is
AB Entheos?

Founded in 2014 as AB Consultants, AB Entheos set out to build an inclusive insurance market across Africa. In 2023, we sharpened our strategic focus toward designing insurance solutions for nature,to build resilient communities that thrive and coexist with nature. Todate we have worked across 12 African countries and beyond, reaching Nepal, Indonesia, and Tonga, advancing both nature based and inclusive insurance.

Our
Journey so far

2014

The Vision is Born

In 2014, AB Consultants was established in Kenya with a single, ambitious vision: to make microinsurance and inclusive finance accessible, practical, and impactful for vulnerable populations. At a time when insurance was still largely seen as a luxury, AB positioned itself as a trailblazer designing financial solutions to protect people from the risks that kept them trapped in poverty.

2015 - 2016

Expanding the Footprint Across Africa

Within just two years, AB Consultants began extending its reach beyond Kenya, working across Rwanda, Ethiopia, Zambia, Tanzania, and Ghana. During this period, the organization focused heavily on product design, research, and advisory work developing financial models, feasibility assessments, and microinsurance strategies tailored to diverse communities and ecosystems. These early cross-border engagements established AB’s reputation as a trusted, technical powerhouse in the inclusive finance space.

2017 - 2019

Laying the Foundation for Implementation

As AB Consultants deepened its collaborations with governments, development partners, and insurers, its work started shifting from strategy to system building. It was during this period that the seeds for one of its most transformative ideas were planted the concept of Human-Wildlife Conflict (HWC) Insurance. Through field research, stakeholder dialogues, and policy discussions, AB began reimagining how insurance could protect both people and nature. It was a time of experimentation and groundwork that would later define its evolution.

2020 - 2022

Resilience Through the Pandemic

While the COVID‑19 pandemic disrupted global systems, AB Consultants remained steadfast  pivoting to virtual operations while advancing feasibility studies, product prototypes, and capacity-building efforts. One of the highlights from this period was the Index-Based Flood Insurance study in Tana River County, developed in collaboration with Britam and FSD Africa. These years cemented AB’s resilience not just in name, but in practice, as the organization weathered global uncertainty while expanding its credibility and impact.

2023

A New Chapter Begins — AB Entheos

In 2023, AB Consultants underwent a transformative rebrand emerging as AB Entheos. The new name symbolized more than a shift in identity; it captured a bold new purpose. “Entheos,” meaning the spirit within, reflected the passion, commitment, and energy that drove the organization to go beyond consulting  toward implementation, innovation, and action. With an expanded team and deepened programming, AB Entheos positioned itself as a builder of systems, not just a designer of ideas.

2024

A Decade of Impact and a Year of Breakthroughs

Ten years since inception, 2024 marked the most significant chapter yet for AB Entheos. The organization launched its flagship Human-Wildlife Conflict Insurance and Compensation Scheme, digitizing verification and payout processes.

But AB’s innovation wasn’t limited to wildlife. The ResilientME! game  a community-based, gamified tool for insurance and risk literacy was rolled out across nine countries, translated into local languages, and adopted by major development partners. Meanwhile, the ResilienceAg! platform empowered banks and lenders to confidently offer credit to smallholder farmers, helping reduce risk and unlock rural agricultural finance at scale.

By the end of 2024, AB Entheos had grown into a diverse and decentralized organization with over 50 team members, including field verification officers, contract researchers, and program managers. Its governance structure was strengthened through the introduction of a seasoned Board of Advisors, setting the stage for sustainable, values-aligned growth into the next decade.

The People
Behind the Mission

Behind every solution, partnership, and breakthrough is a multidisciplinary team driven by innovation, empathy, and resilience. Meet the strategists, researchers, technologists, and leaders shaping the future of insurance for nature.

Meet the Team
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